A pioneer in the Indian beauty salon industry, Naturals was one of the first to introduce the concept of unisex salons in the country. By offering a convenient way for families and couples to cater to their grooming needs all under one roof, Naturals Unisex Salons led the way for the trend of unisex salons in India.

Key Challenges

A research carried out by iSolve’s BTG research team brought about the following key challenges:

  • Efficient Franchise Operations’ Management
  • Lack of centralized billing to control revenue inflow
  • Lack of control on royalty collections
  • Customer waiting time on higher side to avail service
  • Customer walk in classification
  • Employee performance & Productivity tracking


iServe, a PaaS, conceptualized, created and implemented to cater to the needs of Naturals transformed the business in the following ways:

  • Customer footfall and walk-in trends
  • Optimum resource allocation inside saloon services based on customer walk-in insights
  • Increased customer confidence due to a predictable and consistent waiting time.
  • Control on revenue inflow across all franchisee through centralized billing platform
  • Business predictability

Transformation Achieved!