A pioneer in the Indian beauty salon industry, Naturals was one of the first to introduce the concept of unisex salons in the country. By offering a convenient way for families and couples to cater to their grooming needs all under one roof, Naturals Unisex Salons led the way for the trend of unisex salons in India.
A research carried out by iSolve’s BTG research team brought about the following key challenges:
- Efficient Franchise Operations’ Management
- Lack of centralized billing to control revenue inflow
- Lack of control on royalty collections
- Customer waiting time on higher side to avail service
- Customer walk in classification
- Employee performance & Productivity tracking
iServe, a PaaS, conceptualized, created and implemented to cater to the needs of Naturals transformed the business in the following ways:
- Customer footfall and walk-in trends
- Optimum resource allocation inside saloon services based on customer walk-in insights
- Increased customer confidence due to a predictable and consistent waiting time.
- Control on revenue inflow across all franchisee through centralized billing platform
- Business predictability